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TikTokers discover new products and brands on TikTok during holiday season

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Here's why TikTok is a must-use platform for advertising your brand

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Still advertising on other ad platforms?

The time spent on TikTok is off the charts!

Not only are you reaching new audiences, you're reaching more engaged viewers. TikTok users spend significantly more time with TikTok content than they do on other platforms according to AppAnnie (April 2021, US audiences).

So this holiday season, give TikTok a shot.

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Save the date

It's time to start campaign planning for your holiday ads.

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Worried about holiday-themed creatives?

To help you get started, we’ve got free holiday themed video templates for you in our video template tool on Ads Manager.

To access these templates:

  • Log into TikTok’s ad platform at ads.tiktok.com
  • Click "Assets" from the main navigation menu at the top of the screen and select "Creative"
  • Click "Create" and select "Use Video Template" to access the holiday and general video templates
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Happy Holidays from TikTok For Business

Sources

1. TikTok Marketing Science US, Holiday Shopping Behavior Custom Research, conducted by Walnut Unlimited, October 2020.

2. Nielsen custom Authenticity Study commissioned by TikTok.


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