Suggested Holiday Timelines

Next week we'll be sharing tips on planning and setting up your holiday campaign, but here are some timelines you can follow if you want to get a step ahead.

Log into TikTok Ads Manager to get started and stay tuned for more holiday tips next week in part two of our holiday series.

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Happy Holidays from TikTok For Business

Sources

1. TikTok Marketing Science US, Holiday Shopping Behavior Custom Research, conducted by Walnut Unlimited, October 2020.

2. Marketing Science Custom Holiday Survey via Suzy, June 2021, base: Intended Holiday Shoppers, Question #9 n=851.

3. Marketing Science Custom Holiday Survey via Suzy, June 2021, base: US TikTok users Question #7, #8 n=357.

4. TikTok Marketing Science Custom Holiday Survey via Suzy, June 2021, base: US TikTok users Question #5 n=324.

5. 62% of those likely to shop for this year's upcoming winter holiday season say they will start planning for gifts 2 months before Christmas².

6. 35% say that they'll buy all of their gifts before Cyber Monday².