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Optimize Performance with TikTok Pixel

TikTok pixel is a powerful tool for your website to measure the impact of your ads, track sales and user activity, find the right audience, and optimize your advertising campaigns.

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What Can You Expect from TikTok Pixel?

Tracking & Attribution

Reports actions a user takes on a site. Credits the action back to the right ad/site/app

Delivery Optimization

Optimize ad delivery by targeting users most likely to take an action

Enhanced Audiences

Build Custom and Lookalike Audiences based on behavior

Go to TikTok Ads Manager

How to Get Started

1. Create a Pixel.

2. Install the Pixel.

3. Download Pixel Helper.

4. Choose an industry category.

5. Define events.

Ready to get started?

Want to learn more details about how to install the TikTok Pixel on your website?

Please leave your information and we will send you the full version of TikTok's Pixel Guide.