By hosting the Instant Form within the TikTok app, the Lead Generation objective allows your customers to learn about your brand and answer your questions directly on TikTok - rather than waiting for a landing page to load.
When you create an Instant Form you can select that certain fields be pre-populated with the basic information of TikTok users. This is a simple feature that makes it easier for your customers to share their information.
You can completely customize the questions you want to ask your audience. This will allow you to collect the information that is important to your business.
TikTok's Lead Generation is a type of advertising objective that allows your customers to share their information with you, directly on TikTok. When you select Lead Generation as your advertising objective, you will be able to publish an in-feed video ad that is connected with an Instant Form. Watch the video for a brief overview of how Lead Generation on TikTok works.
Nina Ricci saw a 42% conversion rate, 1.5% click-through rate, and 83% drop in cost per lead (CPL) in their campaign to build awareness of new fragrance, by offering sign-ups a free sample. This was a huge success form Ricci's business. Check the video out below and see how they used Lead Generation to their advantage
Add pictures of your product or service in both header and footer.
Highlight promotional offerings and slogans to generate interest among prospects and entice them to fill out the instant form.
We support a max. 10 questions in the forn, but recommended using no more than 6.
Add a call-to-action button in the Thank-you Page so that the users can learn more about your product or service.