Go Full TikTok with Ads Manager

TikTok is home to a vibrant and engaged global community.

People come to TikTok to discover new products and be inspired to purchase them. Whether you're selling dog collars, candles, clothing, art, hosting virtual cookery lessons or mindfulness coaching, there's an audience for you on TikTok.

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Why TikTok?

Everyone’s here

  • Available in more than 150 markets in 75 languages, no video app is on more mobile devices worldwide.
  • Of TikTok’s millions of users, 1 in 4 can’t be found on any other platforms.

It's always content first

  • You don’t have to chase followers to get your content seen on TikTok.
  • Our user interface is optimised for discovery and prioritizes good content over all else, leading longer session times and high engagement.

A full screen, sound-on experience

  • Music and audio is the most immediate way to emotionally connect with your audience and capture attention.
  • Brands take over 100% of the screen, creating an immersive experience with no distractions, just pure TikTok joy.

Easy setup & creative production

  • TikTok's internal tools allow you to create ads that match the style of user generated content, helping you get discovered
  • TikTok's creative partners such as Vimeo and Canva help you create engaging ads using 100's of pre-existing templates
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TikTok makes it easy

With a simple, speedy set-up process, TikTok Ads Manager will have you sharing your products with the platform's 100million strong European community in no time.

  • Reach your customers with target lookalike and custom audiences. Install pixel on your site and track your performance with a real-time data dashboard.

  • With flexible budgeting and bid systems built-in, TikTok Ads Manager gives you complete control of how much you spend.

  • Take your ads full TikTok with our suite of powerful in-app creative tools – AR effects, transitions, filters, and text. The trick is to create like a user to get discovered.

  • We also offer tools in our Creative Centre that allow you to easily and quickly repurpose your existing content to run on TikTok more effectively.

Success stories

Omolala Jewellery

Omolola Jewellery is a UK-based boutique with a passion for afro-centric jewellery. Ahead of the Black Friday and Cyber Monday sales in 2020, they used TikTok for promoting their brand and products to a young UK audience.

  • 1.8M+ Impressions
  • 17.5K+ clicks
  • 0.95% CTR

Coconut Lane

Coconut Lane, a UK fashion and lifestyle accessories e-commerce store, wanted to grow their customer base and came to TikTok to run two exciting campaigns through our brand new Shopify integration. 

  • 595K+ Impressions
  • 5K+ Clicks
  • 2.2K+ Likes


Lastminute.com, an online travel retailer, was looking to help beat the January blues with a new range of flight and hotel packages. To help secure engagement with Gen Z and Millennials, they came to TikTok.

  • 10.5M+ Impressions
  • 3.18 sec Avg. watch time
  • 18% CTR

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Brand Safety at TikTok

Building a platform that is safe for brands first means building a platform that’s safe for every day users. Over the last year, TikTok has made great strides in developing partnerships that help promote and sustain a safe environment for all users on the TikTok platform.

TikTok works with industry experts, non-governmental organizations, and industry associations around the world in our commitment to building a safe platform for our community. We collaborate with organizations in different regions to share best practices, create programs, and exchange ideas on safety-related topics.

Read more about our approach to brand safety.

Whatever your goal, TikTok's got you covered

Build a community and drive brand awareness

Use TikTok to let your audience discover your brand's story and engage with your products. Nurture your community to be your brand advocates.

Find new customers
and increase online sales

Reach your most engaged audience and share unique product features, customer reviews, coupons and offers to boost your online sales.

Retarget and sell to existing customers

Use custom audiences, to target your existing customers and showcase new products they might be interested in.

Turn prospects into leads

Identify and educate potential customers about your product/service by sharing an ebook/guide, run surveys, or generate registrations for product launches or events.

Launch an ad in minutes

  • Select your advertising objective.
  • Set your budget, targeting and bidding method.
  • Upload your video or photo, add your ad copy and CTA.
  • Review your campaign settings
  • Submit!