Time to make more money with TikTok Ads Manager

It's straightforward, easy to use, and most importantly: effective.

Create an Ad

A step-by-step guide to get your ads manager account ready

Step 1
Enter your business information

You’ll see a pop-up form where you can enter all the info about your company, including the street address, state/province, and postal code where your business is registered.

Step 2
Select Your Payment Method

You can choose between manual or automatic payments (if available in your market). After you set up your payment type, you will not be able to change it.

Step 3
Submit your account information

After you’ve filled in all your information and double-checked it for accuracy, click “Submit.” We’ll review your info and let you know within 24 hours whether you’ve been approved.

Common reasons accounts aren’t approved

Business name does not match

The business name you submitted does not match the business name on your website or official documents.

Wrong format in website link

Your company website was entered in the wrong format. It should look like this: https://www.tiktok.com/.

No valid information on the landing page

Your company website does not clearly promote a product and/or has no valid information

Prohibited products

For example, you cannot post ads for cigarettes, flamethrowers, or walrus tusks on TikTok. Learn more at our Advertising Guidelines

Still Need Help?

If you cannot edit your TikTok Ads or feel it was mistakenly rejected, you may request a review of the decision.

Now, Let’s Run a Campaign

Creative Tools

The TikTok For Business Creative Center is a free resource which allows you to quickly embrace the TikTok style.

  • TikTok Video Editor
  • Smart Video
  • Smart Video Soundtrack
  • Quick Optimization


We suggest selecting Bid Cap or Cost Cap as your bid strategy if controlling your daily cost per results is most important to you. Set your bid as your target cost per acquisition.


TikTok Ads Manager provides you with various targeting options that let you identify relevant audiences for your ads.

Interest & Behavior
Audience most likely to contribute to your campaign's advertising objective.

Custom & Lookalike Audiences
Custom audiences helps you find people who already know your business. Lookalike Audiences lets you find people who share commonalities with your existing customers.

Set Budget

Lifetime Budget
The maximum amount you are willing to spend on a campaign or ad group during the entire defined period you run an ad.

Daily Budget
The maximum you are willing to spend on a campaign or ad group per day.

Don’t forget about Pixel!

With the Pixel, you can track website visitor actions, like 'view page' or 'purchase,' and create audience segments to re-engage previous site visitors or model Lookalikes to find new customers.

Top tips to optimize your ads to the next level.

Wait until you exit the Learning Phase.

The learning phase is the beginning period of ad delivery when the system continuously explores new customers to help the Ad group reach the most suitable audience for you.

This may result in fluctuating performance, but once your ad group sees 50 conversions, performance will stabilize.

If you're not nearing 50 conversions, read the next tip!

Optimize further up the funnel.

For Conversion campaigns, optimize based on higher funnel events like Add-to-Cart or Page Views before moving down the funnel to optimizing for Purchases. This allows TikTok to gather more learnings and ultimately improve the outcome of your campaigns.

This can be especially useful for the Learning Phase.

Levitate the Creative

Regularly refresh your creative (every seven days ideally) and try having at least two creatives running per week. You can produce new creative by using new videos or leveraging videos from existing ads and simply updating components such as the call to action or text.

If you need more inspiration, check out our creative center.

Make incremental adjustments

Make incremental adjustments as you go.

With budgets, don't change them by more than 30% from the previous budget setting.

Similarly for bids, don't change them by more than 20% from the previous bid setting.