Get started on TikTok Ads Manager

TikTok is home to a vibrant and engaged global community.

People will come to TikTok to discover new products and be inspired to purchase them. Whether you're selling dog collars, candles, clothing, art, hosting virtual cookery lessons or mindfulness coaching, there's an audience for you on TikTok.

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Get started on TikTok Ads Manager

TikTok Ads Manger is designed to enable businesses of all sizes to get started on the platform, it's really easy, but if you need more help, check out the resources below and join more brands like yours on TikTok.

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Why TikTok

With a simple, speedy set-up process and familiar interface, TikTok Ads Manager will have you sharing your products with the platform's 100million strong European community in no time.

Reach your customers with target lookalike and custom audiences, install pixel on your site and track your performance with a real-time data dashboard.

With budgeting and bid systems built-in, TikTok Ads Manager gives you complete control of how much you spend.

Optimised for maximum engagement, create 100% sound on native-style ads that organically show up in your audiences' 'For You' feed, filling the entire screen.

Take your ads full TikTok with our suite of powerful in-app tools – AR effects, transitions, filters, and text. The trick is to create like a user to get discovered.

We also offer tools in our Creative Centre that allow you to easily and quickly repurpose your existing content to run on TikTok more effectively.

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Success stories

Lancaster University

Students generated sign-ups for Lancaster University's Open Day by creating TikToks and running In-Feed Ads with awareness and traffic objectives.

"Having flexibility and control over the campaign has meant we can really maximise performance
and spend.”

Cat Prill, Marketing Coordinator at Lancaster University

My Jolie Candle

The brand attracted 1,800 customers to gift candles in the run up to Mother's Day, and drove conversions with TikTok pixel retargeting.

Representative from
Jolie Candle

Barò Cosmetics

Italian skincare brand Barò Cosmetics drove 10,000 new leads and 1,000 sales by running In-Feed Ads in Italy.

"We are keeping our campaigns always on."

Representative from
Barò Cosmetics

Read the full success stories on our SMB Hub, which also features how-to's and campaign inspiration

Read the stories

Need help getting set up?

It only takes a few minutes to create and share your ads to TikTok :

  • Create a TikTok Ads Manager Account
  • Select a goal you want your business to achieve like: reach, awareness, website traffic, or sales
  • Determine who you want to see your ads and how much you want to pay
  • Create your videos using TikToks in-app tools, or craft by repurposing content via the Creative Centre and write your copy

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Get started on TikTok Ads Manager