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The brand attracted 1,800 customers to gift candles in the run-up to Mother's Day and drove a sustained boost in sales leads with TikTok pixel retargeting.
Students generated signups for Lancaster University's Open Day by creating TikToks and running in-feed ads with the awareness and traffic objectives.
Italian skincare brand Barò Cosmetics drove 10,000 new leads and 1,000 sales by running in-feed ads in Italy.
"We are keeping our campaigns always on."
- Representative from Barò Cosmetics
"Having flexibility and control over the campaign has meant we can really maximise performance and spend."
- Cat Prill, Marketing Coordinator at Lancaster University
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