of TikTok users agree that the platform inspired them to shop even when they weren’t looking to do so.


of TikTok users say that TikTok has inspired them to find out more about a product or brand online.


of TikTok users agree TikTok has helped them decide what to buy.

Source: TikTok Marketing Science US Holiday Shopping Behavior Custom Research 2020

TikTok is a must-have advertising platform for your business

  • Available in more than 150 markets in 75 languages, no video app is on more mobile devices worldwide.
  • Of TikTok's millions of users, 1 in 4 can't be found on any other platforms.
  • You don't have to chase followers to get your content seen on TikTok.
  • Our user interface is optimised for discovery and prioritizes good content over all else, leading to long session times and high engagement.
  • Music and audio is the most immediate way to emotionally connect with your audience and capture attention.
  • Brands take over 100% of the screen, creating an immersive experience with no distractions, just pure TikTok joy.
  • TikTok's internal tools allow you to create ads that match the style of user generated content, helping you get discovered.
  • TikTok's creative partners such as Vimeo and Canva help you create engaging ads using 100's of pre-existing templates.

Businesses of all sizes shine on TikTok

Blue Specs Glasses

Blue Specs Glasses (@bluespecsglasses) is a Shopify store that sells fashionable eyewear. After realizing their target audience of males and females between 18 to 44 was big on TikTok, the Blue team joined the platform. The Blue Specs team used Lowest Cost bidding which allowed the system to dynamically bid and reach more users resulting in more conversions and scalability in spend, all while maintaining their efficient CPA.

$7.59 Cost Per Acquisition
2.8% Conversion Rate

Create a TikTok For Business account to start advertising

Launch an ad in minutes

  • Select your advertising objective.
  • Set your budget, targeting and bidding method.
  • Upload your video or photo, add your ad copy and CTA.
  • Review your campaign settings
  • Submit!