users plan to shop from online retailers/brand website*
of users discovered a product or brand they didn’t know about before on TikTok**
of users say they bought something they saw on TikTok**
*Marketing Science Custom Holiday Survey via Suzy, June 2021, Base: Intended Holiday Shoppers, Question #9 n=851
**TikTok Marketing Science US, Holiday Shopping Behavior Custom Research, conducted by Walnut Unlimited, October 2020
Use TikTok to let your audience discover your brand's story and engage with your products. Nurture your community to be your brand advocates.
Reach your most engaged audience and share unique product features, customer reviews, coupons and offers to boost your online sales.
Use custom audiences, to target your existing customers and showcase new products they might be interested in.
Identify and educate potential customers about your product/service by sharing an ebook/guide, run surveys, or generate registrations for product launches or events.
Blue Specs Glasses (@bluespecsglasses) is a Shopify store that sells fashionable eyewear. After realizing their target audience of males and females between 18 to 44 was big on TikTok, the Blue team joined the platform. The Blue Specs team used Lowest Cost bidding which allowed the system to dynamically bid and reach more users resulting in more conversions and scalability in spend, all while maintaining their efficient CPA.
$7.59 Cost Per Acquisition
2.8% Conversion Rate