users plan to shop from online retailers/brand website*


of users discovered a product or brand they didn’t know about before on TikTok**


of users say they bought something they saw on TikTok**

*Marketing Science Custom Holiday Survey via Suzy, June 2021, Base: Intended Holiday Shoppers, Question #9 n=851
**TikTok Marketing Science US, Holiday Shopping Behavior Custom Research, conducted by Walnut Unlimited, October 2020


  • Efficient audience targeting
  • Flexible Cost-control
  • Immersive full-screen, sound on video ads
  • Wide range of templates for video and image assets
  • Smart Video - An AI driven tool with styling and visual optimizations
  • Smart Video Soundtrack - Add royalty-free music to video assets
  • Top-rated Customer Support

Whatever your goal, TikTok's got you covered

Build a community and drive
brand awareness

Use TikTok to let your audience discover your brand's story and engage with your products. Nurture your community to be your brand advocates.

Find new customers
and increase online sales

Reach your most engaged audience and share unique product features, customer reviews, coupons and offers to boost your online sales.

Retarget and sell to existing customers

Use custom audiences, to target your existing customers and showcase new products they might be interested in.

Turn prospects into leads with Lead Ads

Identify and educate potential customers about your product/service by sharing an ebook/guide, run surveys, or generate registrations for product launches or events.

Businesses of all sizes shine on TikTok

Blue Specs Glasses

Blue Specs Glasses (@bluespecsglasses) is a Shopify store that sells fashionable eyewear. After realizing their target audience of males and females between 18 to 44 was big on TikTok, the Blue team joined the platform. The Blue Specs team used Lowest Cost bidding which allowed the system to dynamically bid and reach more users resulting in more conversions and scalability in spend, all while maintaining their efficient CPA.

$7.59 Cost Per Acquisition
2.8% Conversion Rate

Create a TikTok Ads Manager Account to start advertising

Launch an ad in minutes

  • Select your objective.
  • Set your budget, targeting and bidding method.
  • Upload your video or photo, add your ad copy and CTA.
  • Review your campaign settings
  • Submit!